Our vision is to become the undisputed leader in every market in which we compete.

We achieve leadership through:

— Developing excellent people
— Achieving excellent customer partnership and consumer satisfaction
— Exploring new opportunities
— Building and leveraging superior organizational capability
— Excelling at Availability, Affordability, Acceptability and Activation
— Continuously optimising our costs

We act responsibly to ensure the sustainability of our business, our communities and the world in which we live.

Coca-Cola HBC strategic framework diagram

Our values

At Coca‑Cola HBC, we are committed to six core values, along with their behaviours which support them and shape the way we work every day.

Everything starts with our values; they are the DNA of our company and are essential to our future success.

Our values are deeply embedded in our Play to Win strategic framework that aims to deliver superior value every day in community trust, consumer relevance, customer preference and cost leadership.