Creating and Sharing Value

Creating and sharing value

Our business model is at the heart of everything we do. It defines the activities in which we take part, the relationships on which we depend and what we want to achieve in order to create value for all our stakeholders in the short, medium and long term.


It starts with our resources. We manage the resources available to our business carefully:

  • Human: our people
  • Natural: water, energy and other natural resources
  • Social and relationship: including our reputation and our ability to earn and maintain the trust of key stakeholders
  • Financial: all funds, whether obtained through financing or generated from operations or investments
  • Intellectual: including our brands and brands we license as well as proprietary technology, standards, licences and processes
  • Manufactured: equipment and buildings

We add value by

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Working with our partner The Coca‑Cola Company...


Broadening our distribution while being more efficient...


Joining forces with our customers to deliver flawlessly...


And winning the trust of our stakeholders and consumers.


Sharing value

At Coca‑Cola Hellenic Group, we are committed to six core values, along with their behaviours which support them and shape the way we work every day. Everything starts with our values; they are the DNA of our company and are essential to our future success.

  • Authenticity: we act with integrity, and do what is right, not just easy
  • Excellence: we strive to amaze, with passion and speed
  • Learning: we listen and have a natural curiosity to learn
  • Caring for our people: we believe in our people, invest in them, and we empower them
  • Performing as one: we believe in the power of working together, contributing in every occasion
  • Winning with our customers: our customers are at the heart of everything we do.