Our business model is at the heart of everything we do. It defines the activities in which we take part, the relationships on which we depend and what we want to achieve in order to create value for all our stakeholders in the short, medium and long term.

Our resources

It starts with our resources. We manage the resources available to our business carefully:

Universal Coca Cola logo

We add value by

Working with our partner The Coca‑Cola Company...

Coca-Cola palettes being loaded to a truck

Broadening our distribution while being more efficient...

Coca-Cola HBC truck lineup


Joining forces with our customers to deliver flawlessly...

Friends enjoying Coca-Cola


And winning the trust of our stakeholders and consumers.

Sharing value

At Coca‑Cola Hellenic Group, we are committed to six core values, along with their behaviours which support them and shape the way we work every day. Everything starts with our values; they are the DNA of our company and are essential to our future success.