On March 29, 2018, in the framework of the XVI International PR Festival, the awarding ceremony of the winners of the All-Ukrainian Reputation Management Ranking "Reputation ACTIVists" took place. Coca‑Cola became the winner in the nomination – Sustainable corporate reputation management.
The expert jury, consisting of reputable Ukrainian media experts, representatives of consulting companies, investment analysts, and leaders of professional communities, evaluated companies in the nomination by the following criteria: activity of PR service, systemic character of work, bright and competent speakers, positive reaction of target audiences, portfolio of long-term projects that are scaled to several countries and even continents.
The national rating "Reputation ACTIVists" has been conducted since 2015. Within the current project, the Organizing Committee includes the team of the PR-Service agency, the analytical partner is the consulting company LOOQME, the main partner – the weekly magazine "Focus".